Email Marketing Follow-Up To Your Online Store Customers

Not knowing how to build a strong fan base is where a lot of websites fail, and when people fail they quit and let others take the profits they should be getting for themselves. If you want to learn what it takes to successfully build a large fan base through email marketing and become successful, then this is the article for you. For years, Dan Kennedy has talked about building a “herd” of followers; then when you want to build a swimming pool or something, you can “send the bill to the herd.”  What he means by that is that you send an email or direct mail letter, and sell them something that will bring you enough profits to pay for that new pool.

Keep things consistent. Make sure to be consistent with your colors and branding in your emails. There are good companies out there that will help you design not only a good logo, but a brand across your website, stationary, and business cards.  Use a readable font as well. By doing this, you begin to create brand recognition, and customers will look forward to your next message. Familiarity counts even more for email marketing campaigns than it does for other businesses.

Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don’t have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.

Don’t include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.

Remember that your email list is meant to increase your business profits. This means that all of the emails are just steps towards a reader purchasing from you. This can be accomplish by drafting messages containing facts about new offerings, that reveal new uses for existing products or that inform customers of available discounts.

Go for professional over slick with your emails. Don’t send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.

An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.

Try to enhance your campaigns for email marketing with not just active feedback, but passive feedback, as well. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Passive feedback is generally invisible to your reader and more subtle. There are many tools and software programs available that will tell you the links that get the most attention.

Make sure everyone on your marketing list has given you permission to email them. Otherwise, people may consider you a spammer and delete your emails or unsubscribe from your list. If your ISP gets many complaints, they could block you from sending emails because you can be viewed as a spammer. A lot of people start with AWeber or GetResponse, but your shopping cart might have it’s only email software.

On your email subscription form, set the expectations for your potential subscribers on what you typically will send to them. Inform them not only of the types of messages you will send, but how often you plan to send them. This will help subscribers that are new know what to expect.

Allow for conversation through your email marketing message campaign. Ask questions of your subscribers, or posit thought provoking queries. The responses will make your readers feel like they are part of a relationship instead of marketing targets. The responses you get will help you know where you are going right, and you might discover useful information about your base.

Besides building a long term email list, the first email you must handle is for abandoned carts.  Sometimes a person wants to order an item, but then they are interrupted by their kids, spouse, pet, teapot, or for any number of other reasons.
If you have already captured their email, you can send them a reminder to come back and finish their order, when they have more time.  RiceCareDallas.com did this, and it increased sales by 8%.

Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your website, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers.

You have now expanded your knowledge about email marketing and how it can help you become successful with the subject. So be conscious of what you have gained today and apply all the knowledge to the best of your ability, and you should have no problem obtaining the success you hope to achieve.

Social Media Marketing Campaigns for Online Stores

If there is one big change in business advertising and marketing in recent years, it is social media marketing. There are a lot of ways to help your business with social media. The guidelines outlined throughout this article will help you get the most from your SMM campaign.

Whenever you’re having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people. It’s a quick and free way to get people to know about your promotions.

Remember to speak to your potential customers as people. You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust.

One thing you can do with social media is target niche specific audiences.  For example, if you want to target the Greek community in a specific city like Dallas, or the Jewish community of a different city like Austin.  Each group will be shopping for different things online.  For example, the Jewish group might be interested in Judaica or books, whereas the Greek community might be interested in family events and celebrations like wedding planning.

Take the time to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business.

Make certain to update your social media sites regularly. Many people are used to constant updates on their social network sites, and if you aren’t offering this to the consumers, they will end up going elsewhere and you will end up losing lots of customers. Aim for updating your content several times weekly.

To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.

Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.

Have a goal for your social media marketing campaign. You need to set a goal of why you are stepping into the social media market. Do you want to be on the cutting edge of marketing for boosting sales, or do you truly want to have a more powerful relationship and engage with your customers? Setting a goal before starting can direct you towards the best strategies to achieve them.

You can have your Twitter posts appear on your Facebook wall as well. Perhaps writing different posts might be best since your audience on Twitter might slightly differ from your Facebook friends, and Twitter is about writing extremely short posts. However, this allows you to update both websites very easily.

For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.

The velocity of the social media marketing campaigns can be frustrating. Successful campaigns do not happen overnight and their results are hard to measure. It is nothing like placing an advertisement on television with immediate results. The slow, steady approach is the only way to have successful marketing on social media.

Now, after taking in the above article, you should be familiar with many ways you can include social media to help promote your business. You are going to be very happy with the increase in profits from using social media networking in order to promote your business. Use the information learned here to come up with a plan to utilize social media and start growing your business today.

What Type of Web Hosting for OSCommerce Shopping Sites?

No business ever functions at a higher level than its weakest point, and that is quite often their web hosting provider.  When running OSCommerce, you typically run it on your on host, which you rent from a hosting provider.  If you’re not a programmer by nature, all of the fancy words and directories can get confusing at times. If you are confused about what a product does, then you might cave in and buy something your site doesn’t need. As easy as this may be, it’s not really a good idea, so keep reading for great information on how to choose your web hosting company without all that confusion.

Make sure that you think of smoking as an all or nothing situation. Do not argue with yourself in your head about how much you think you need to have a cigarette. Anytime you feel the urge to debate try to remind yourself of the reasons that you are quitting.

You need to decide whether you should select shared or dedicated hosting. If you own a lot of content on your website, or have a lot of traffic, you need to find the right web host to suit your needs. It’s a wise idea to find a dedicated host.

If you want to run an online business, you should know that your web hosting service is going to represent your main investment. Even if this service seems costly in comparison to the other expenses related to your business, keep in mind that the success of your site will greatly depend on a good host.

If you’re going to use a free web host, make sure that you know all of the restrictions about site content, as different hosts have different rules about what you can post, especially in the areas of music or video, as streaming those can take up bandwidth. If you know the rules, you won’t be in for any surprises.

If you want to have a safe website, pay more to have what is known as secure server certificate. This will give you the ability to put a small button on your site letting visitors know that your site is secure and safe for transactions, including personal data or financial information.

Web hosting is a very volatile and risky business. Therefore, the web hosting companies can experience many ups and downs, and many companies do not make it. Therefore, it is important not only to do your research, but make sure you understand the conditions behind the environment. Choose your web hosting company wisely.

Establish how much you can afford to spend on web hosting. You can get discounts if you subscribe to web hosting for a while year instead of paying a monthly fee. Perhaps you should start with a monthly subscription to see if the host you have chosen is reliable and switch to a yearly plan later.

If you’re thinking about selecting a particular web host, then you should first check out the reviews of their services. However, you should be careful because a lot of reviews can be faked. Make sure that the reviews provide the domain name that the customer uses with the host. If they do, then it’s likely a legitimate review. If the host has a lot of legitimate excellent reviews, then you can be confident that this is an excellent one to choose.

If you are running an online business, you should avoid using a free web hosting service. Most free web hosting services do not have reliable up-time which means lost revenue. In addition, they also have forced banner ads and popup ads which can make your website seem unprofessional. Finally, a lot of free web hosting services do not give you the option of having your own domain name. If you are serious about your business, the cost of obtaining paid hosting should not be significant at all considering the benefits you will receive.

Hopefully this article has cleared up some of the confusion, and educated you on the industry jargon of web hosting. If you already have a hosting plan contract, it is still possible to get ready to make the switch when the time comes.