Not knowing how to build a strong fan base is where a lot of websites fail, and when people fail they quit and let others take the profits they should be getting for themselves. If you want to learn what it takes to successfully build a large fan base through email marketing and become successful, then this is the article for you. For years, Dan Kennedy has talked about building a “herd” of followers; then when you want to build a swimming pool or something, you can “send the bill to the herd.” What he means by that is that you send an email or direct mail letter, and sell them something that will bring you enough profits to pay for that new pool.
Keep things consistent. Make sure to be consistent with your colors and branding in your emails. There are good companies out there that will help you design not only a good logo, but a brand across your website, stationary, and business cards. Use a readable font as well. By doing this, you begin to create brand recognition, and customers will look forward to your next message. Familiarity counts even more for email marketing campaigns than it does for other businesses.
Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don’t have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.
Don’t include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.
Remember that your email list is meant to increase your business profits. This means that all of the emails are just steps towards a reader purchasing from you. This can be accomplish by drafting messages containing facts about new offerings, that reveal new uses for existing products or that inform customers of available discounts.
Go for professional over slick with your emails. Don’t send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
Try to enhance your campaigns for email marketing with not just active feedback, but passive feedback, as well. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Passive feedback is generally invisible to your reader and more subtle. There are many tools and software programs available that will tell you the links that get the most attention.
Make sure everyone on your marketing list has given you permission to email them. Otherwise, people may consider you a spammer and delete your emails or unsubscribe from your list. If your ISP gets many complaints, they could block you from sending emails because you can be viewed as a spammer. A lot of people start with AWeber or GetResponse, but your shopping cart might have it’s only email software.
On your email subscription form, set the expectations for your potential subscribers on what you typically will send to them. Inform them not only of the types of messages you will send, but how often you plan to send them. This will help subscribers that are new know what to expect.
Allow for conversation through your email marketing message campaign. Ask questions of your subscribers, or posit thought provoking queries. The responses will make your readers feel like they are part of a relationship instead of marketing targets. The responses you get will help you know where you are going right, and you might discover useful information about your base.
Besides building a long term email list, the first email you must handle is for abandoned carts. Sometimes a person wants to order an item, but then they are interrupted by their kids, spouse, pet, teapot, or for any number of other reasons.
If you have already captured their email, you can send them a reminder to come back and finish their order, when they have more time. RiceCareDallas.com did this, and it increased sales by 8%.
Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your website, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers.
You have now expanded your knowledge about email marketing and how it can help you become successful with the subject. So be conscious of what you have gained today and apply all the knowledge to the best of your ability, and you should have no problem obtaining the success you hope to achieve.